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I think the whole point of the service is "convenience". If deploying private 5g is as convenient as deploying Wi-Fi, why not just deploy private 5g?

We all like Wi-Fi because we can attach a Wi-Fi router to an internet link and it "just works". Similarly, if you can make a mobile network "just work", you are getting the same functionality plus the benefits you outlined.

This may not seem very impressive to someone who has no need to support large Wi-Fi deployments, like a typical home or office wireless network. These are not the cases this service is targeting anyway.

The target customers are enterprises that are managing large-scale fully-automated sites like warehouses and factories that need to support 10s-100s of thousands of IOT devices which may include some time-critical systems that need ultra-low-latency reliable connections to a backend. Today these enterprises have to rent a 4g network from a telecom provider to enable these sites which takes months of planning and is expensive to operate and extend.

This is where the "convenience" becomes a game-changer. Using a private-5g service, an enterprise can deploy new large-scale networks in days, manage the networks like just another cloud resource, and extend the network at will. I presume the pricing model for the service will also be much more affordable where instead of paying for each end-user (IOT device), you'd likely be only charged for your data usage on pay-as-you-go basis.


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