I would wait no more than 48 hours. Closely re-examine your pitch and headline, etc. How can you improve it, before your next step.
ASK:
What is different about you're doing? What is the "hook" in the story you are proposing? Is there something different about your founding team? You might also survey the news over that period of time. If there was a big story then naturally, your story got buried. That's a good reason to try again. If it was a slow news day and you still got passed, it will be a hard second sell. Definitely try the other outlets - and I'm not just talking about the blog media. Self-publish. Publish here on news.yc or anywhere. Don't be discouraged. It adds all up, somehow. The lazy way to do PR is to think that TechCrunch -- and you’re done.
You must be very proactive and very aggressive. But most of all - you must be adding value with your news. Why should people be interested in this “news?” If you can’t answer that, then think again or try again when the product is ready for that.
One trend that I have seen a lot of success with - having a well thought out supplementary content. Videos are great. How about an infographic or slideshow? Sometimes that’s better than a video. These things are more work and resources, but the supplementary content is usually welcomed and almost always posted.
Contact me ( through my profile) if you are really stuck. Probably can’t help for a few days, but I feel for you people on these things. I was a reporter and the line of thinking for me is basically instinctive. Happy to help when I can.
Sorry to hear about the experience. We know you were well meaning, but posing a question on the spot like that while recording someone (your video of Surj) really invites that sort of reaction, although his reaction was unprofessional. Not good for both of you. On the spot questions while recording really only works for PR people or subjects who are paid to answer on the spot and know they have to answer. Take it for the experience and move on. Keep on adding value with your documentations. Just be very careful about it!!
I'm sure they will iron out where to put this and the navigation points, etc.
1) Trust Factor..instantly elevated. People who might ask, "now why would I do that?" "who will use this?" - they can put those questions to "bed" by seeing a real person and watching real stories.
3) Support - squashed tons of typical support questions with their very simple, clean short, videos.
4) Recruiting - Office Life. Any questions? Looks pretty cool.
They should take these video assets, syndicate them and make sure they go everywhere the eye can see. And track it all. Conversions to booking and what happens to the support queue, after publishing.
Congrats! Keep creating your luck by contacting other reporters/media outlets and mention that you were featured on CNN. That instantly legitimizes you. They might be missing something, you know?
