There would be a very simple first step here. Stop calling it Autopilot. And stop promoting anything self driving near it
To tell people that you have to pay attention 100% of the time your don't need any of the details. You have stated that over and over again, it just doesn't do enough, because a few weeks later people have forgotten all these statements and new customers or people who just like the car, but don't follow the company might never even have read them.
> To tell people that you have to pay attention 100% of the time your don't need any of the details.
The problem with this strategy is that literally no one is clamoring for a self-driving car that requires you to have a license, both hands on the wheel, both eyes on the road, and to be alert at all times.
If you have to mention it, fine, but engineer the ways you mention it to have low penetration and low retention.
I think the wording is pretty clear, but I think people didn't take the time to fully read the press release, just skimmed it.
This seems pretty clear:
"The driver had received several visual and one audible hands-on warning earlier in the drive and the driver’s hands were not detected on the wheel for six seconds prior to the collision."
What is the catchment range for new (inexperienced) drivers? 18-25? There are a lot of people who have been driving for a long time who are not good at driving at all and lack all kind of self awareness. For example, following the car in front too close.
I would also think that the average Tesla owner is less likely to experience constant stress, long commute hours, tiredness and possible mental health issues that can contribute to car accidents.
https://youtu.be/csdlHuUTrds?t=1549