That's the thing. Facebook and Google CAN work, but you hit the nail on the head...

omarchowdhury on June 29, 2015 | parent | context | favorite | on: Ask HN: What problem in your industry is a potenti...

That's the thing. Facebook and Google CAN work, but you hit the nail on the head: 'And besides these methods seem to require experienced consultants to run an effective campaign'.