I'm saying this from a personal experience running a B2B company for 7 years and switching to B2C model three years ago. I would never go back.
Sure, having a couple of big customers looks like a more stable option at first, but when big ones hit the ground, they hit hard.
The levels of stress are beyond compare.
Of course, there are drawbacks and some things are different. If you aim for large market, you have to invest in marketing/PR much more - but you are allowed to care less on the customer support front.
(I hope I won't be eating my words in a couple of years, but from current POV, it seems much better to have a huge base of small customers than a few big ones).
I'm saying this from a personal experience running a B2B company for 7 years and switching to B2C model three years ago. I would never go back.
Sure, having a couple of big customers looks like a more stable option at first, but when big ones hit the ground, they hit hard.
The levels of stress are beyond compare.
Of course, there are drawbacks and some things are different. If you aim for large market, you have to invest in marketing/PR much more - but you are allowed to care less on the customer support front.
(I hope I won't be eating my words in a couple of years, but from current POV, it seems much better to have a huge base of small customers than a few big ones).