I've talked with a VC friend, who was willing to give me a transparent look inside their process.
Here's what a VC/Angel is looking for when they ask "Do you have customers?" What it really means is, do you have 7-8 employees and $1M in annual sales. It doesn't matter whether a startup is
profitable or not, but can that startup grow from 2 founders to 7 employees and get customers. This proves it's worth taking a look at and may be scalable. Hopefully generating a 10x return on investment over the next 5-7 years.
Investors know that the failure of a startup isn't necessarily because of the idea, but in not having enough capital to keep afloat while figuring out how to make money. My VC friend also says raising
the $500K that's typically needed is a real conundrum for a start-up.
So my question is, How do or did you, as a start-up, get your first lump sum of cash to get started?
Save and don't quit your day job. I've been involved with several start-ups, including one I'm working on now. The great thing about tech is for the most part when you're just starting you don't NEED a manufacturing facility, specialized equipment, a huge support or sales or factory staff, etc...
Hardware and bandwidth is commoditized and available month to month for cheap, and can easily scale as your demand grows. Start with free software like Linux, Postgres, Apache, JBoss, etc... even if down the road you want to go with Oracle or something similar. Go small and grassroots with your marketing and see if people like your product/service first, before you decide you need to blow half a million on marketing. Use contractors instead of hiring people like designers, dbas, etc... Maybe you need to hire them after you get 10 clients or 100,000 users or whatever, but start off paying for the hours you need.
So what do you really need? You need a few hundred dollars to incorporate, setup a business bank account, and consult an accountant and/or attorney. You'll probably need some servers w/bandwidth for a month or two or six. A few grand here. And you need a product/service.
Start off building/writing it in the evenings, weekends, and make take a week of vacation and just work on it. See how you can do without quitting your day job. Sure it takes a little longer, but honestly that's a small price to pay to keep control of your enterprise, and often is less time than you'd spend prepping for and applying for VC, and getting turned down, and trying again....
All this applies only to soft-tech startups (web sites, software, online services, etc...) but I've dealt with many folks who were convinced we'd need $250,000 to get things going, and were shocked with a month or two later I had nice five figure checks rolling in off of a total outlay of just under $10,000. The company has no debt, and no one controls it but we the founders.
You should be able to scrape together $10,000 with a couple of partners. And in the end you're in control and you owe nothing to anyone.