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"Must is a free lifestyle photo recommendation app for discovering, capturing and sharing new experiences across the world."

"DISCOVER. EXPERIENCE. CAPTURE. SHARE."

I'm having a hard time understanding what this app does. The prose is too long and hairy for me to parse. Does it take pictures? Show them in a feed?

What am I going to do with this app? Where will I be? Why will I be doing it? Why will I want to, and what is the increment of improvement over my current technology this will provide? Put that as concisely as possible in the first two pages I scroll through. If it's hard to do in words, make a video or take some screenshots of someone using the app the way I would use it.

This is some solid advice from pg I like:

"Better to start with an overly narrow description of your project than try to describe it in its full generality and lose the audience completely. If there's a simple one-sentence description of what you're doing that only conveys half your potential, that's actually pretty good. You're halfway to your destination in just the first sentence."




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