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I am not a developer but I have hired a couple to develop apps on my behalf. I think $60/hour is a reasonable rate and I have no trouble (psychologically) paying that. When I see someone charging $40 my first thought is to assume he is either a college student or an indian (i dont mean that offensively). When it comes to development, price is indicative of quality (at least someone on the "buy" side like myself thinks so).

That being said, I think you will find it difficult to go around charging $125 an hour unless you are damn good. When I hire someone at $100 an hour (which I currently have), I know I am getting a guru. Your price should be indicative of your level of expertise. Your clients will find out sooner rather than later if you arent worth what they are paying you and that isnt good for anyone.




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