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I can't see that awakening happening on a big enough scale in a hurry. Insulated in homes, I think many would sit through the disappearance of swathes of wildlife without changing behaviour unless maybe the chicken, pork or beef they ate weren't available. And given they're factory farmed, that won't change until there are accurate and cheaper substitutes. We'll be frogs in boiling water.

I have wondered if losing iconic animals familiar to children (lions, tigers, elephants) might jolt people but I doubt that. How often do you read about endangered white rhinos? I can just imagine the consensus thought being "Well, what can I do? Plus, we have the regular rhinos" then when they go, "Well, we have hippos, they're big and grey too."

When you buy sustainable or ethical produce, you feel so ineffective against a tide of cheap or efficient.




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