You can measure whether consumer sites have any traction pretty quickly because you can make changes constantly and redeploy daily. With B2B you need to constantly reiterate on what problem your solving and that takes time.
B2B is something that needs to be built up like an old school business, measured in years not months. But the pay off is much higher the consumer sites.
The main reason why is that its difficult to get into companies and find out where the real problems are. Once you build those relationships and find out - then sales will become easier.
Then you have to deal with long sales cycles. So be prepared with a long runway.
This is very true.
You can measure whether consumer sites have any traction pretty quickly because you can make changes constantly and redeploy daily. With B2B you need to constantly reiterate on what problem your solving and that takes time.
B2B is something that needs to be built up like an old school business, measured in years not months. But the pay off is much higher the consumer sites.
The main reason why is that its difficult to get into companies and find out where the real problems are. Once you build those relationships and find out - then sales will become easier.
Then you have to deal with long sales cycles. So be prepared with a long runway.