Is it possible that Apple might not mind so much if this encourages people to buy more iPods at the expense of music sales? Depends on the relative margins, I guess.
A $200 gift card going for the equivalent of $2.60 (and zero of that 2.60 going to Apple)? I would expect that right there is higher than the profit margin of an iPod.
Since Apple has to turn around and pay 70% of that $200 to the copyright holders of the purchased content, I'm sure they stand to lose quite a lot more than they could possibly gain.
