There's a little more to it than that. If your not priced to keep users long enough to get addicted to your offering, the cost of churn and marketing spend trying to get fresh customers will kill you.
There is a lot of choice out there. Everybody is executing nowadays, and it's the same sort of apps that are flooding the market. The advice in this post is not helpful.
Most of the money in the economy is tied up in the capital structure -- ie, it's not actually in the hands of consumers, it's in the hand of producers.
Producers can and do pay a lot more for goods and services if it helps them to make a profit.
The market for todo apps and other consumer software is, you're right, absolutely a mad scrabble for volume.
The market for intelligently targeted vertical segments is juicy and prime for picking.
