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Entire books are written about pricing[1].

It's time for me to point out, again, that no other business parameter will affect cashflow and profitability more than your pricing.

You can adjust your costs all the time.

But prices are sticky. Customers remember that something used to be cheaper.

Really, again, let me emphasise this.

Pricing is the single most important business decision you can make.

Rails vs node.js / Ruby vs Haskell / bootstrap vs foundation / backbone vs sproutcore / trendoid vs hipster / cats vs dogs?

Only tangentially relevant to your success.

Pricing? Critical. Central. Essential.

Do not leave it to gut feelings.

[1] http://chester.id.au/2012/09/12/review-the-strategy-and-tact...




Pricing is secondary to product.

If you don't have a good product, nothing else matters.

Once you have a good product, then you focus on pricing.

Once you figure out the product and pricing, then you ...




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