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'If it becomes complicated and costly, our instinct would be to move elsewhere.'

This is kind of ironic. You are in internet as a company to make business, but you don't want to use paid services yourself. How do you expect companies to make money if people isn't willing to pay? What makes you think that they will pay your service, if they don't want to pay for e.g. Twitter, Facebook, etc?

Obviously Dell would be a bad example here since they sell hardware, but I think this could apply to a lot of internet companies/start ups.




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