This article touched on a point that I feel is very relevant: unexpected show cancellations, apparently now happening for Apple TV+, as well.
Netflix and Disney+ trained me to not even watch a show until it's concluded because it could get cancelled and I don't want to invest my small amount of free time on entertainment that might not even finish. It does produce a self-fulfilling prophecy where people with the same mindset as me on this do the same, and then the rating for something I (and probably they) are interested in aren't high enough and it gets cancelled.
What should worry them, though, is that it also led to the final step for them; I cancelled my Netflix and Disney+ subscriptions with no intention of renewing them around a year ago. The end result is that "TV series"-style shows are effectively dead to me; I've shifted my time on them mostly to novels (that are basically behind-the-curve on this trend, hopefully forever), followed by single-player video games, and finally movies. (Why didn't movies take the first slot? Because I'm only willing/able to give 30-60 minutes of continuous time to entertainment most of the time, and it's very unsatisfying to pause a movie to resume later.)
The continuous, immediate feedback on series performance coupled with a reputation of acting on that feedback immediately is killing the traditional television medium.
On top of all of that, Apple TV+ has the added albatross of requiring their hardware for the shows, as if they were somehow a siren song to get people more tightly nestled into their ecosystem, and therefore dooming their shows to failure, at least amongst people who don't want to pay for overpriced hardware running software of degrading quality over the years (I switched to Linux in 2016 because it was more reliable than my MacBook Air; being better than Windows isn't good enough anymore, especially when Linux has a greater catalog of software these days).
The needs of Apple, Inc weigh on their Apple TV division, they don't help it, and the sins of the streaming services against actually finishing a story further increase the trust deficit with Apple TV+. No amount of marketing is going to turn that around.
Netflix and Disney+ trained me to not even watch a show until it's concluded because it could get cancelled and I don't want to invest my small amount of free time on entertainment that might not even finish. It does produce a self-fulfilling prophecy where people with the same mindset as me on this do the same, and then the rating for something I (and probably they) are interested in aren't high enough and it gets cancelled.
What should worry them, though, is that it also led to the final step for them; I cancelled my Netflix and Disney+ subscriptions with no intention of renewing them around a year ago. The end result is that "TV series"-style shows are effectively dead to me; I've shifted my time on them mostly to novels (that are basically behind-the-curve on this trend, hopefully forever), followed by single-player video games, and finally movies. (Why didn't movies take the first slot? Because I'm only willing/able to give 30-60 minutes of continuous time to entertainment most of the time, and it's very unsatisfying to pause a movie to resume later.)
The continuous, immediate feedback on series performance coupled with a reputation of acting on that feedback immediately is killing the traditional television medium.
On top of all of that, Apple TV+ has the added albatross of requiring their hardware for the shows, as if they were somehow a siren song to get people more tightly nestled into their ecosystem, and therefore dooming their shows to failure, at least amongst people who don't want to pay for overpriced hardware running software of degrading quality over the years (I switched to Linux in 2016 because it was more reliable than my MacBook Air; being better than Windows isn't good enough anymore, especially when Linux has a greater catalog of software these days).
The needs of Apple, Inc weigh on their Apple TV division, they don't help it, and the sins of the streaming services against actually finishing a story further increase the trust deficit with Apple TV+. No amount of marketing is going to turn that around.