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Why?

Most people (as in 99.9%) don't give a shit about venture capital and don't follow it at all. I would guess that most people (as in >50%) couldn't even give you a half-way accurate definition of it.

If you're buying enterprise software you're more likely to know that VC exists but you're not any more likely to care about it. None of the people writing 5-7 figure enterprise software checks are tracking which VCs are at which firm when, and who invested in what, and what company had a negative client impact when, and all that. And even if you were tracking it what are the odds that you'll need the same software 5 or 10 years later when it might be relevant to the decision?

Things evolve based on evolutionary pressures only and the VC world is too disconnected from its negative impacts to feel any pressure from them.

Put another way, credibility (from the standpoint of the customer) does not positively or negatively impact a VC in any way.




A lack of credibility is an easy excuse for asking for big enterprise discounts, on well everything offered.

The highly credible VCs should be able to positively influence the negotiated pricing, at least by association.


My whole point is the association is very, very far removed from anyone signing checks. Nobody knows who the VC investors of their enterprise vendors are.


The smart money knows, which admittedly describes only a small subset.

But even if everyone was clueless, the seller will still likely present such information to the buyer to justify not providing discounts.




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