I remember how tricky it was when I first started doing user interviews, so I thought sharing some interview templates might be helpful for other founders
The goals of an interview are different depending on what you’re exploring.
For me, these chats focused on understanding user struggles and needs.
My template is built from a combination of insights from:
1) A must-read for user interviews: The Mom Test by Rob Fitzpatrick. It shows you how to uncover user needs with as little bias as possible.
2) Another great read: Demand-Side Sales 101 by Bob Moesta & Greg Engle. It helps you understand the user's “job to be done,” so you can align your product and messaging with their needs.
3) Other newsletters, and blogs I came across
So here's the template that guided me through 200+ interviews.
P/s: I’d love to hear your thoughts or feedback —feel free to drop a comment!
The goals of an interview are different depending on what you’re exploring. For me, these chats focused on understanding user struggles and needs.
My template is built from a combination of insights from:
1) A must-read for user interviews: The Mom Test by Rob Fitzpatrick. It shows you how to uncover user needs with as little bias as possible.
2) Another great read: Demand-Side Sales 101 by Bob Moesta & Greg Engle. It helps you understand the user's “job to be done,” so you can align your product and messaging with their needs.
3) Other newsletters, and blogs I came across
So here's the template that guided me through 200+ interviews.
P/s: I’d love to hear your thoughts or feedback —feel free to drop a comment!