My love of Aldi comes from the fact that my attention isn't being accosted as soon as I walk in the door. It's the stuff I need, without advertisements, screens, music, etc.
The price doesn't hurt either. Before I began shopping there, I was exclusively at The Fresh Market, so when I switched, my grocery bill was cut by 2/3.
Their hardgoods tend to be tremendously high-quality for the price, too: Stuff is frequently ~half what I'd expect to pay elsewhere for something similar. Their buyers must be stellar.
