It doesn't matter. AMD has offered better compute per dollar for a while now, but noone switched because CUDA is the real reason why all serious ML people use Nvidia. Until AMD picks up the slack on their software side, Nvidia will continue to dominate.
I've used ChatGPT on Azure. It sucks on so many levels, everything about it was clearly enforced by some bean counters who see X dollars for Y flops with zero regard for developers. So choosing AMD here would be about par for the course. There is a reason why everyone at the top is racing to buy Nvidia cards and pay the premium.
There are only like 3 AI building companies who have the tech capability and resources to afford that and 2 of them don't even offer their chips to others or have gone back to Nvidia. The rest is manufacturers desperately trying to get a piece of the pie.
Large corporate customers like Microsoft and Meta do not use CUDA. They all use custom software. AMD doesn’t have enough GPUs to sell them yet, that’s the real bottleneck.
I'm guessing what they meant is that they use toolchains that are retargetable to other GPUs (and typically compile down to PTX (nVidia assembly language) on nVidia GPUs rather than go through CUDA source -- GCC and clang can both target PTX). For example XLA and most SYSCL toolchains support much more than nVidia.
Even then it's an insanely bold assumption that a company other than Nvidia could build a better framework than CUDA for compiling PTX. Especially since CUDA is already so much C-like. I've never seen anyone go deeper than that outside of academia.
Who is going to build the architecture and compile the device specific kernels? You have to pay those people as well and you can save tons of money and time if you do it with cuda.
Unless you develop in CUDA, you can easily train code (e.g. PyTorch) written for training on Nvidia hardware on AMD hardware. You can even keep the .cuda() calls.
In theory. But if you actually work with that in practice, you're already going to have a bad experience installing the drivers. And it's all downhill from there.