Groupon and the host of copies that exist do work. The problem is when businesses confuse the way you use such product.
These products are great to gain exposure, and build a customer list. One could use groupon to get the ball rolling and then with other marketing tools work on that customer list.
Yet people fall pray to the trap. They keep using such products. All while taking losses in order to "builf their brand".
New businesses or dying/slow businesses should focus on expanding their customer list. But more on nurturing it. There lies the key.
A business relationship is like any other. It needs TLC in order for it to grow.
These products are great to gain exposure, and build a customer list. One could use groupon to get the ball rolling and then with other marketing tools work on that customer list.
Yet people fall pray to the trap. They keep using such products. All while taking losses in order to "builf their brand".
New businesses or dying/slow businesses should focus on expanding their customer list. But more on nurturing it. There lies the key.
A business relationship is like any other. It needs TLC in order for it to grow.