They are dotcom. They operate a website and they send their deals by email. The founder is young, does silly things (cat on head picture not something they do at Boeing or GE) and has been profiled in major media. They will be associated with tech whether deserved or not.
Defacto. If there was no connection nobody in our "business" would be talking about it.
Here's the recent IPO's. Splunk is tech. Nobody else has any connection and would never be mentioned as "dotcom" or tech.
There may be a world of folks who think Groupon = tech = uses email = young, but that definition presupposes failure for all tech companies because of their inherent silliness.
Added: Yes there will be collateral damaged.
They are dotcom. They operate a website and they send their deals by email. The founder is young, does silly things (cat on head picture not something they do at Boeing or GE) and has been profiled in major media. They will be associated with tech whether deserved or not.
Defacto. If there was no connection nobody in our "business" would be talking about it.
Here's the recent IPO's. Splunk is tech. Nobody else has any connection and would never be mentioned as "dotcom" or tech.
http://www.hoovers.com/100007201-1.html