I disagree with such punishment system. If a society deems something indesirable, it should be punished very harshly. Or not at all, if it's desirable.
I personally, along with a significant portion of the society (and the majority of youth) view copyright infringement for personal use desirable, but copyright infringement for profit undesirable. I would not punish the first at all, while the second should bear the fine of, say, 20% of yearly profits of the company (punishment for the owners), + jail time for the responsible persons (e.g. the president/CEO, or a lower employee if they are proven responsible).
I personally, along with a significant portion of the society (and the majority of youth) view copyright infringement for personal use desirable, but copyright infringement for profit undesirable. I would not punish the first at all, while the second should bear the fine of, say, 20% of yearly profits of the company (punishment for the owners), + jail time for the responsible persons (e.g. the president/CEO, or a lower employee if they are proven responsible).