At some level. But numbers aren't created equal and sales reps aren't usually supposed to be calling numbers out of a telephone book. Depending on the type of sales rep, they're hopefully reaching out to people who have been qualified to some degree. The email I got from a sales rep at my own company on Friday afternoon asking for a call about my requirements? That wasn't a well-qualified lead for whatever reason. (Not their fault; I'm sure they're just working from a list.)
At some level. But numbers aren't created equal and sales reps aren't usually supposed to be calling numbers out of a telephone book. Depending on the type of sales rep, they're hopefully reaching out to people who have been qualified to some degree. The email I got from a sales rep at my own company on Friday afternoon asking for a call about my requirements? That wasn't a well-qualified lead for whatever reason. (Not their fault; I'm sure they're just working from a list.)