Edit: I no-longer hold this opinion as I missed that there's already been an M1 MacBook Pro and it should be comparing to that.
For as long as I can remember, Apple has compared new products to the previous product. And it is a more sensible approach than picking some arbitrary competitor from a huge collection of possible options, because it gives a fixed frame of reference, one of which many of the target audience are aware of. 6x faster than the previous model is very good marketing.
For as long as I can remember, Apple has compared new products to the previous product. And it is a more sensible approach than picking some arbitrary competitor from a huge collection of possible options, because it gives a fixed frame of reference, one of which many of the target audience are aware of. 6x faster than the previous model is very good marketing.