I bought this same tv a month ago. I ended up connecting it to my wifi, actually. I hadn't planned to since I have an older 4k Apple TV but decided to try the native apps.
With ads and tracking turned off, I haven't seen any ads other than a single one on the homescreen, which I rarely use as it is, for a $25 off thing for LG's website.
With ads and tracking turned off, I haven't seen any ads other than a single one on the homescreen, which I rarely use as it is, for a $25 off thing for LG's website.