The author mentions the "diamond-in-the-rough" strategy used by organizations, which in my experience can be particularly disrespectful of the interviewee's time. One thing I try to figure out how before applying to a job is how many applicants the organization is considering for the position. If they're interviewing a ton of people for one position, it's probably a waste of my time to apply. This is particularly true for organizations that use marathon interview sessions (doing a series of interviews over an entire day), and/or organizations that expect the interviewee to give a talk of interest to the organization (common in research positions). Customizing an old talk I have takes several hours. I know that I could use an old talk without modification, but I feel that I'd be at a significant disadvantage to do so.