Kodak invented digital cameras but jettisoned it because they ate into its existing business. Will the same happen with Google?
Look at Meta, and how Apple borked their primary cash cow.
Now, mostly due to concerns about state spying, many jurisdictions are passing enhanced privacy bills.
On top of that, the entire planet now wants cash for news listings.
And the EU is repeatedly extending its legislation, making Pii collection and tracking less and less profitable.
The US keeps considering similar bills. Alphabet can lobby all it wants, but even so, these laws will be passed eventually.
Google needs to smarten up.