There are multiple ways to approach this but here's the core you should integrate: sales is a quantitative discipline. Be quantitative about it.
This means building a sales pipeline and tracking the effectiveness of whatever channels you use. How many leads do you get for $X in ad spend? How many of those become customers? What (ultimately) is the value of those customers?
Whatever you read, you will have to try different things. Some of them work. Many will not. Get in the mindset that you will fail more than you will succeed and don't just assume that you will get organic sales with sufficient reach. Sales is an active discipline. You will need to go out of your way to make potential customers aware of you and you will have to work to find a problem of theirs you can solve.
Be prepared to make a financial case for why they should buy from you vs [alternatives].
This means building a sales pipeline and tracking the effectiveness of whatever channels you use. How many leads do you get for $X in ad spend? How many of those become customers? What (ultimately) is the value of those customers?
Whatever you read, you will have to try different things. Some of them work. Many will not. Get in the mindset that you will fail more than you will succeed and don't just assume that you will get organic sales with sufficient reach. Sales is an active discipline. You will need to go out of your way to make potential customers aware of you and you will have to work to find a problem of theirs you can solve.
Be prepared to make a financial case for why they should buy from you vs [alternatives].