I do B2B advertising for a living, and that includes a lot to developers. Fun article!
Facebook is going to work better than twitter for direct response just be sheer volume, even though developers are less likely to use FB than the average person.
Generally to target working developers you want to let them know your free trial exists so they can poke around in it. To market to the bosses you use gated content.
Facebook is going to work better than twitter for direct response just be sheer volume, even though developers are less likely to use FB than the average person.
Generally to target working developers you want to let them know your free trial exists so they can poke around in it. To market to the bosses you use gated content.