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That was a direct quote from Steve Jobs, except the last bit at the bottom. The whole point of the comment, I think, is how this goes against the old Apple ethos of encouraging non-conformity (to an extent).



It was ad copy, written by Rob Siltanen for that campaign[1].

[1] https://www.forbes.com/sites/onmarketing/2011/12/14/the-real...


My mistake. I should've been more diligent. I knew it was associated with Apple and the first result on DDG associated it with Jobs.


Is that a quote from Jobs, or ad copy, or both?


It's ad copy, AFAIK.


By the Chubb ad agency, I believe. There’s an old video of Jobs introducing the ad where he briefly mentions it.




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