Yang already tried the CEO role a couple of times. He was generally regarded as ineffective. He also sat on the board of Alibaba when the Alipay scandal went down. I don't honestly think he's where to look for the future of Yahoo. I'm not sure that he has a real vision for Yahoo.
Yahoo's issue is that they have no overall direction. They have some great assets in terms of employees as well as online properties. But what exactly does Yahoo do? They aren't a search engine. They aren't really a news site. They talk a lot about mobile, but don't seem to have a meaningful presence. They talk about local, but I'm not even sure what that means, and in any case they don't actually seem to be doing anything meaningful there. (You can't claim to be "local" and have such broken maps.) They seem mostly to be an advertising company, but they don't really identify as such.
They need to figure out what it is that they do, or at least what they want to do, and pursue that aggressively. Otherwise I fear they'll continue on their aimless path.
Yahoo's issue is that they have no overall direction. They have some great assets in terms of employees as well as online properties. But what exactly does Yahoo do? They aren't a search engine. They aren't really a news site. They talk a lot about mobile, but don't seem to have a meaningful presence. They talk about local, but I'm not even sure what that means, and in any case they don't actually seem to be doing anything meaningful there. (You can't claim to be "local" and have such broken maps.) They seem mostly to be an advertising company, but they don't really identify as such.
They need to figure out what it is that they do, or at least what they want to do, and pursue that aggressively. Otherwise I fear they'll continue on their aimless path.