I totally share your vibe on this, but I also think we do ourselves a disservice when we turn our noses up at stuff lots of people actually like. I try to separate two different questions: "Is this something that people will find valuable?" and "Is this something I want to dedicate my scarce time and energy toward working on?". I think in the case of all this shallow stuff, those answers are "yes" and "no". But I think we have a tendency to conflate the two questions and since the answer to the second one is "no", assume the answer to the first one is also "no". I personally did that with Facebook for many years and really talked down the business because I considered it superficial and actively bad and not something I wanted to have any involvement in, but the truth is that it is a very valuable business that I just don't want to work on, and that's fine. I increasingly see a lot of this cryptocurrency stuff as very much the same. I may not like it, but that doesn't at all imply that it won't be valued by a large number of people.
