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How many hairs do you need to remove from a man's head before you can call him bald?

Many chain restaurants follow this scheme: when they appear and need to make a good name for themselves, they are hell bent on the quality of food and the the customer experience. It's important for them to get the word of mouth marketing. But after they establish themselves firmly and start to grow, the bottom line becomes a priority, and they start cutting corners ever so slightly. The portions become smaller but the prices hike up. They start skimping on sauces. One day you discover that the garlic sauce is no longer made in house, but is of the same variety that is purchased in bulk for hot dogs at gas stations.

But the momentum is still going.

And many other chains in the same price range either don't make the same kind of food, or are worse still. So you have no choice until a new restaurant starts that needs to carve a niche and beat it's competition.




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