There's little free market for the consumers in tech in general. The barriers to entry are extreme - between inherent complexity of the products, enormous capital investments required, and scale-related benefits (economies of scale, network effects), few can afford to start a real competitor. You can't just make a new Facebook or a new smartphone or even a new coffee machine - not without making a faustian bargain with investors, a deal which is usually the root problem behind why technology sucks.
Consumers only get to choose out of what's available, and in this market, it's hard for an entrepreneurial consumer to make some things available when the market isn't providing them.
