I use transferwise as my main bank. The one thing I need from them now is the possibility to invest my borderless account funds in ETF or other guaranteed capital investment vehicles. I hope this rebrand means they are heading in that direction.
I've literally asked for this in every user satisfaction survey they've sent me for the last 5 years, and like you I hope this is a sign they're heading in this direction.
The competition in this space is large, but there are a ton of trade offs between various services and in many countries (hungary, for one) the local alternatives simply suck.
