I do, but marketing is my job decription at the startup I work for ( avanoo.com ).
I think it's important to set at least rudimentary benchmarks/milestones in terms of growth and brand recognition.
After that, throw a bunch of stuff on the wall and see what sticks. The few ideas with the most ROI in terms of 1. traffic and 2. user retention should be at the forefront of your future strategies.
This may not sound like much of a plan, but as long as you have a mini-strategy in place for every one of your marketing efforts, and as long as you understand and, if possible, participate in the community you are marketing to, the try-everything approach should work.
I think it's important to set at least rudimentary benchmarks/milestones in terms of growth and brand recognition.
After that, throw a bunch of stuff on the wall and see what sticks. The few ideas with the most ROI in terms of 1. traffic and 2. user retention should be at the forefront of your future strategies.
This may not sound like much of a plan, but as long as you have a mini-strategy in place for every one of your marketing efforts, and as long as you understand and, if possible, participate in the community you are marketing to, the try-everything approach should work.