A minor spoiler from Gravy Planet (1952): when the protagonist, an ad exec, is contacted by radical anti-consumption terrorists, although he despises them and everything they stand for, the very first thing he notices is that their copy sucks:
> "... calm, learned, we're all men of sound judgement and deep scholarship here. It was an appeal to reason, and that's always dangerous. You can't trust reason. We threw it out of the ad profession long ago and have never missed it."
> "... calm, learned, we're all men of sound judgement and deep scholarship here. It was an appeal to reason, and that's always dangerous. You can't trust reason. We threw it out of the ad profession long ago and have never missed it."
so he rewrites it...