Amazon's core is the book model. People forget the two parts of even a paper book: content and delivery ("reader"). The reader part is so cheap people never think about it ... hence Amazon's focus on building an e-reader so cheap that customers won't think about it.
So while everyone else is making expensive tablets which customers must choose between, Amazon is making a tablet so cheap it will be ubiquitous. Sure, they'll improve it and add other media capabilities etc but the focus is on CHEAP.
When you buy a paper book, you get a reader without thinking about it.
That's where Amazon is going for ebooks.
Is it? It used to be, but I don't think their core is still concentrated on books. Go to Amazon, look at the left menu, where is Books? It isn't at the top.
So while everyone else is making expensive tablets which customers must choose between, Amazon is making a tablet so cheap it will be ubiquitous. Sure, they'll improve it and add other media capabilities etc but the focus is on CHEAP.
When you buy a paper book, you get a reader without thinking about it. That's where Amazon is going for ebooks.