I agree with this wholeheartedly. The article seems to be written by someone who has not yet learned the life lesson that "everything is a negotiation".
There's no such thing as a hard deadline. Everything is made up. What your manager is saying is: "To be successful in the market, I think I need to have X thing in Y days."
It's the engineer's responsibility to provide information and estimates that will shape the business's direction. If you don't clarify or negotiate requirements based on your technical knowledge and experience and just take requirements as law written in stone you are not providing the true value of an engineer.
If you are doing that - pushing back and grounding requirements in reality - and the business plows ahead with unrealistic goals anyway, then that simply means the people you work with are unreasonable and you should seek employment elsewhere. If they're not even willing to listen to people they're paying to have expertise then they're probably reading the market wrong too and I wouldn't trust them to be around long anyway.
There's no such thing as a hard deadline. Everything is made up.
"This video processing software needs to be ready by the Superbowl" or "This electronic voting software needs to be done by election day" don't strike you as hard deadlines?
Often this video processing software wasn’t ready by the Superbowl, and this electronic voting software wasn’t completed by election day.
You don’t get sacked, you just get to work on the next death-march project. And for your two examples, it might be punted to the next Superbowl or election.
I guess that depends on your definition of "hard". Will the world end if you don't meet that regulatory deadline? No. Will the company survive? Maybe. Will you lose your job? Maybe. Are there other jobs for you? Yes.
When we can't change the deadline, it's obvious that we should shift the scope. If that breaks down, the problem becomes not losing your entire engineering team while the deadline looms.
There's no such thing as a hard deadline. Everything is made up. What your manager is saying is: "To be successful in the market, I think I need to have X thing in Y days."
It's the engineer's responsibility to provide information and estimates that will shape the business's direction. If you don't clarify or negotiate requirements based on your technical knowledge and experience and just take requirements as law written in stone you are not providing the true value of an engineer.
If you are doing that - pushing back and grounding requirements in reality - and the business plows ahead with unrealistic goals anyway, then that simply means the people you work with are unreasonable and you should seek employment elsewhere. If they're not even willing to listen to people they're paying to have expertise then they're probably reading the market wrong too and I wouldn't trust them to be around long anyway.