Interesting. I've just skimmed through this thing for about 15 minutes and have not stumbled onto anything other than fluff.
Did I somehow manage to miss it all? Can anyone point me to a bit of this book that's not actually just "talking about" word of mouth marketing, as opposed to describing how to do it? Not much of a manual to me at the moment.
Thanks guys. I downloaded it (who turns down a free download?) and was going to peruse it later this evening. You just saved me from forfeiting my free time.
Even this scheme is quite clever from a self-marketing pov. He's got people with popular blogs giving his book away, which will get his name around. I wonder what the incentive is for bloggers to mention his book. The url tracks the src after all...
I think BzzAgent is diabolical and genius, and what they do is target the gaping hole in the soul of capitalist America. We, as a nation, are simultaneously desperate to belong and to believe. I find it sad that, for many, talking up consumer products seems to do the trick.
Did I somehow manage to miss it all? Can anyone point me to a bit of this book that's not actually just "talking about" word of mouth marketing, as opposed to describing how to do it? Not much of a manual to me at the moment.