On: The Ethics of Web Performance

[jancsika]

There's no model yet.

If you rate limit too aggressively users will interpret it as breakage and navigate away from your site.

If you don't rate limit aggressively enough users won't notice the difference.

You haven't given any evidence that there's a third possibility.

[thatcat → jancsika]

Here's an idea for a model:

Use logarithmic decay of speed down to the rate limit, the first bit of browsing is a fast preview. As you continue browsing a pop up explains that you're being rate limited and that you can pay if you wish to resume unlimited browsing speed.