so you think the market is wrong about the value of advertising? if you have tried online advertising perhaps you know how terribly inefficient it can be.
Low price means a lot of competitors and cheap to be made. High price means expensive to make or scarcity.
Market is right, but price has little to do with how easy it is to convince people. Mineral watter is cheap and it is not because it is not valuable. It is because there is ton of it and if you sell it expensively, I will buy cheaper one.