>Whereas data collection currently has only one visible consequence on the individual level: what kind of ads & spam you get, and how much.
The key words are "visible" and "currently". There are less visible consequences like identity theft, scams and all kinds of sneaky profiling that affect you without your knowledge. And no one really knows how this data will be used in the future.
The key words are "visible" and "currently". There are less visible consequences like identity theft, scams and all kinds of sneaky profiling that affect you without your knowledge. And no one really knows how this data will be used in the future.