This almost certainly came out of their marketing budget.
Considering the amount of free press they received, the relatively minuscule cost of fixing 50 potholes was a very efficient use of their marketing spend. On top of that, stuff like that builds brand awareness and brand loyalty, driving repeat customers.
Considering the amount of free press they received, the relatively minuscule cost of fixing 50 potholes was a very efficient use of their marketing spend. On top of that, stuff like that builds brand awareness and brand loyalty, driving repeat customers.