We have seen this coming for a long time. The thing is that 30 years ago, we thought it was going to be a technologically sophisticated, slick ultra-IBM type corporation that managed everyone's lives. Now, it seems like it's going to be more like a television station's advertising department manages your life.
You mean, regarding the dystopic aspect? Of course the societies depicted in those novels are dystopic, but I mean that it's possible to have similar systems of societal control in place without their being taken to an extreme.
