You say this like they are trying to trick me out of my money. If something like this boosted the price of pizza significantly, then perhaps I might care, but it's likely that this came from their marketing budget, and if I have a choice between Domino's and an equivalent chain, I'll probably get Domino's because it will encourage them to put more money into their marketing budget, and thus into things that benefit me as well. Plus, if other business see this as being successful for Domino's it will encourage them to invest in similar projects.
Why would you be buying chain pizza instead of putting money into your local mom n pop pizza shops? The best thing you can do to fix your infrastructure is invest in your own community.
Interesting, becauee here in the UK, pretty much every pizza place is cheaper than dominoes. The only advantage they have is they tend to be open more often.
