Yeah, but for some reason the cheap stuff suffers from the same price opaqueness, and for some reason, we still rely on a third party to pay for an expense that costs less than most premiums.
Insurance should be for the actual exceptional stuff. If we made prices transparent for basic care, then we may be able to have people pay for their own primary 'easy' care. This could lower the rate of more expensive illnesses as well as free money the insurance companies are using to pay for basic services to pay for the more life-saving, expensive stuff.