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In a way, these dynamics remind me of the movie theater business. Here's a good read:

https://25iq.com/2017/12/30/moviepass-premature-scaling/

Given that music is generally not a substitutable good, margins can only be so strong on the core streaming product to your very point. I'm not really aware of any other revenue stream they may have (do they do ads?) and am curious what they might propose. Presumably they do have enough scale to be possible successful with something tied to monetizing their user data whether through ads or some other value-added service?




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