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I argue they are usually started by MBAs, not the artists themselves.



They aren't, as far as I can tell (my wife is a successful visual designer). They tend to be started by individual designers who find a successful niche, or (less often) design collectives that band together to hire business staff.

That's not the point though. The bulk of these people are getting majors they never use. I would argue they should never have been pointed in the direction of an industry they don't have the aptitude for, no matter what their 'dreams' are.


Well let’s get some examples then...




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