If I was to start a company, what are top reasons I should use Lever vs competitors? You don't need to specifically state opinions about competitors, just curious about the differentiators of Lever.
Lever's products are quite different. We believe that in order predictably master your hiring goals, you must go beyond applicants and get in front of the best candidates for your company. You must go outbound with sourcing, referrals, and more—speaking to the people that are the very best fit for your team's needs. Applicants are a vital piece of the puzzle, and Lever absolutely provides all of the features that applicant focused products provide. However, those features are seamlessly integrated into Lever Hire, which is a full CRM for job candidates + an applicant tracking system.
My take is that Lever's features are well-optimized for companies doing outbound sourcing for roles like engineering (e.g. the extension, snooze features, pipeline structure) and where most hiring is owned by managers who don't have time to devote to mastering recruiting best practices (multi-touch sourcing with Nurture, easy scheduling, pipeline management, email sync, reporting).
Ultimately, you save a lot of money by not having to hire dedicated recruiters and recruiting coordinators, and you actually get a much better candidate experience and hiring effectiveness by having hiring managers and interviewers more closely involved in the process instead of trying to translate them through a separate recruiting team.
If your goal is to get good employees, you'll want to use a number of different recruiting practices. No single app, company, or recruiter has access to the entire pool of developers, and each is nurturing their own pool in their own ways. Use a recruiter, post to a couple different hiring sites, and have a dedicated team member doing cold calls.